One A recent study published by Harvard Business Review It confirms that products that incorporate sustainable labels can increase their demand by 13 % to 14% % in the weeks following their launch, without modifying prices or promotions.
Following this trend, Alani Professional Hygiene, Specialized in the production and manufacture of tissue paper, , has made it a priority to clearly highlight the certifications and sustainable features of its products, achieving a notable improvement in the turnover of its paper line. coreless without a cardboard tube.
“Customers not only seek quality and efficiency, but also products aligned with a real environmental commitment. Showing this in a visible and credible way is key to turning that preference into sales.”, ," says Anita Pereira, General Director of Alani.
According to the study, the labels that communicate specific attributes, such as carbon neutrality, emission reduction, or the use of recyclable materials, are the ones that have the most influence on the purchasing decision. In the case of Alani, its labeling strategy focuses on:
- Reduce waste: coreless paper rolls without cardboard core.
- Minimizing the environmental footprint: manufacturing processes with lower resource consumption.
- Visible and reliable certifications: Cradle to Cradle, PEFC, FSC, Ecolabel, EcoVadis.
This commitment to sustainability not only drives sales but also strengthens customer confidence by providing clear and transparent information, avoiding “greenwashing” practices.
Alani invites distributors and customers to discover how the combination of innovation and environmental responsibility can generate value for both the business and the planet.
